Joy Wilder Lybeer

Joy Wilder Lybeer is a seasoned executive with over 30 years of experience driving growth, innovation, and operational excellence across top financial institutions. As former Chief Revenue Officer at Equifax, she led a $1.3B U.S. revenue organization, delivering double-digit growth across key sectors including Financial Services, Automotive, Insurance, and Fintech. She launched Equifax’s first Fintech practice and built an award-winning Alliance Program to expand market access and drive joint innovation.

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Previously, Joy held executive roles at SunTrust Bank (now Truist), where she served as Chief Strategy Officer and later led a 1,700-branch retail network with 12,000 employees. Known for her authenticity, performance mindset, and strategic leadership, Joy is now a trusted advisor to PE-backed companies, helping them scale and accelerate growth.